For part 1 of this article, click here
I hit the streets with the big camera rig over my shoulder, layers of warmth, and an assistant strapped with a bag of backup gear and the pop-up backdrop. We went down early (barely dark) and hungry, so after a quick slice of local pizza we started shooting. Right away my assistant, Tom (a local college student) spotted some friends of his, so we hit them up first. It was pretty easy to convince people to pose; no commitment, no signature, no cost (now), just let me take your photo, take this card from me (I printed up 200 cards with the website address and a little reminder of what just happened… for those too hung over the next morning to remember!), and a request to visit the site in the next day or two. I didn’t commit to any pricing (and in reality I hadn’t had time to think about it), but all I told people was that they would be able to download a facebook-sized photo for “cheap”. I ended up pricing them at $4 for a 640x480 download, which is obviously a bargain and no way to make a living, but most of my subjects were probably college students with little spare cash anyway. And this wasn’t about making money in the first place.